Wanglaoji Black Herbal Tea: A Colorful Black Delight

Revolutionizing Herbal Tea Packaging with Modern Aesthetics

WANGLAOJI’s Black Herbal Tea is not your ordinary herbal tea. With its intensive taste and specially customized formula for young people, it stands out from the crowd. But what truly sets it apart is its packaging design. The graphic design on the packaging depicts the networked lifestyle of most young people, presenting interesting scenes and playthings from their daily lives. This lively and quirky ambience creates a unique and engaging experience for consumers.

The packaging itself is a work of art. The hexagonal prism-shaped box can hold up to 12 bottles of the herbal tea, making it convenient for storage and transportation. But what makes it truly remarkable is the handle made of thick and wide paper. This design distributes the weight evenly, making it easy to carry and share the product. It's not just a beverage, it's a lifestyle statement.

The design team, led by Tiger Pan, faced several challenges during the creation process. The client's printing machine could only handle seven colors, limiting their options for additional techniques. Additionally, the choice of aluminum as the material restricted their choices even further. However, these challenges were overcome with creativity and resourcefulness, resulting in a stunning final product.

Since its launch, WANGLAOJI’s Black Herbal Tea has become a sensation on social media. The design, named "Colorful Black" by online users, has sparked heated discussions and garnered widespread attention. Its unique combination of historical background and modern aesthetics has struck a chord with consumers, making it a popular topic online.

The success of this design has not gone unnoticed. In 2018, it was awarded the Bronze A' Design Award in the Packaging Design category. This prestigious award recognizes designs that demonstrate outstanding creativity and resourcefulness, incorporating best practices in art, science, design, and technology. The Colorful Black design has truly made a mark in the industry.

WANGLAOJI’s Black Herbal Tea is not just a beverage, it's a work of art. With its captivating packaging design, it offers a unique and engaging experience for consumers. This innovative creation by Tiger Pan has revolutionized the herbal tea market, combining history and modernity in a single package. So why settle for ordinary when you can indulge in a colorful black delight?